Report: Aldi still No. 1 in customer satisfaction

The latest Roy Morgan Supermarket Satisfaction Report has revealed, despite a small decline in January, Aldi is still in first place for customer satisfaction.

Coles was the only supermarket to show improvement in customer satisfaction in the January result. With a 1.7 per cent drop in satisfaction, IGA is now placed only marginally ahead by 0.4 percent of Woolworths.

“The three major Supermarkets Coles, Woolworths and IGA have been jostling for second position over the second half of 2009 in satisfying more of their customers. In January Coles moved up to be in second place to Aldi, but is only marginally ahead of IGA and Woolworths,” Norman Morris, Roy Morgan Research industry communication director, said.

“Aldi, who had been consistently gaining in satisfaction over the previous three months, dropped marginally. This in part was from a poor performance in satisfaction with the general merchandise section, an area which had been strongly linked to their overall satisfaction performance.”

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