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Report: export opportunity for baby food products

A new report commissioned by the Victorian Government has revealed opportunities for Victorian businesses in the Chinese baby and pregnancy products market.

According to the Report for Infant Products Research, China’s urban middle class and large number of single child families are increasingly demanding high quality pregnancy, baby and infant products.

The report identifies opportunities for Victorian businesses to export infant food, wool products, baby care and educational products to Chinese consumers.

However, the report also cautions that Chinese consumers currently have low levels of knowledge regarding Australian supplemental foods, and the ranges of products and flavours available.

The key to success lies in developing a diverse range of flavours that appeal to children’s taste buds, the report said.

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