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Research from Kellogg’s reveals the number one breakfast habit

Aussie parents are in agreement that spending quality time with their families over the breakfast table is the best way to start the day.

Aussie parents are in agreement that spending quality time with their families over the breakfast table is the best way to start the day, with 87 per cent eating breakfast together. The statistic has been revealed in new research released by Kellogg’s, looking into Australian breakfast habits in 2024.

Kellogg’s has recently launched a new better-for-you cereal; striking the balance between taste and nutrition: Coco Pops Chocos. Aussie parents can now win in the mornings with this new product that features enhanced nutritional benefits and four health stars, thanks to seven essential vitamins and minerals, fibre and 25 per cent less sugar.

Interestingly, 40 per cent of the Aussie parents surveyed think that when it comes to breakfast food, less sugar means less taste – a misconception Kellogg’s has set out to change.

To help Kellogg’s perfect the yummy taste, the new Coco Pops Chocos were put to the ultimate taste test by the most honest critics: kids! With reactions crowning the cereal “delicious”, “very chocolaty” and “super crunchy”, Coco Pops Chocos was given the official thumbs up.

The new research also reveals what is considered the most important factors for parents when deciding what’s for breakfast; including foods that are tasty (65 per cent), that their kids will actually eat (62 per cent), low in sugar (48 per cent), and that they will enjoy too (40 per cent).

Natasha Sunderland, marketing manager, at Kellanova ANZ, shares, “In the whirlwind of busy mornings, we know that parents are looking for options that will fuel the day’s activities quickly, without compromising family time or nutrition. Coco Pops is already a breakfast favourite across the nation, and with the enhanced nutritional benefits and iconic chocolatey taste of new Coco Pops Chocos, we know the new product will be a hit at the breakfast table.”

Kellogg’s Coco Pops Chocos are available nationally, at Woolworths and Coles now, RRP $7 (260g pack).

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