Research reveals consumer confusion about chickens

Steggles has revealed that more than three quarters of Australians mistakenly believe chicken produced locally in Australia contains added hormones and steroids.

According to Steggles, these results come despite the fact that the Australian poultry industry ceased these practices nearly half a century ago when at that time the Australian Government made it illegal to add hormones or steroids to chicken.

Steggles commissioned a study by Newspoll among 1000 people and results showed that 76 per cent remained under the misconception that the use of hormones and steroids occurred in chicken production.

"I can assure all Australians there are absolutely no hormones or steroids added to any of our chickens. This is a fundamental commitment to our consumers," said John Camilleri, Steggles group managing director.

"It is important consumers are fully aware of the facts about chicken farming and that Australian families can take great comfort in knowing that chickens in Australia are produced in accordance with the regulations and standards set by the statutory authorities and the industry."

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