Australia’s largest label manufacturer worked in conjunction with one of Australasia’s largest food and beverage companies to find an innovative way to advertise on bottles.
To assist The Daily Drinks Company in advertising a promotional message, Labelmakers (in partnership with Lion) used the HERMA 400 to create a simplified adhesive neck tag for the company’s bottles.
According to Result Group, this type of promotional information usually hangs loosely over the bottle neck. However, this form of advertisement does not offer much content space and there is no guarantee that the neck tags will stay on the bottles up to the point of purchase.
Result Group believe that the adhesive neck tag will be successful, as it uses standard pressure sensitive materials and is easy for the production site to process with limited changes to the existing process.