ReVitalising Vitasoy

Australian producer of soymilk, ricemilk and oatmilk – Vitasoy – is preparing to reveal a new look as part of its brand renovation.

The renovation includes new packaging and the release of a further grain milk product range.

According to Vitasoy Australia marketing and sales manager, Paul Chatfield, the objective of the SOY campaign is to educate consumers about the health benefits of soymilk, ricemilk, oatmilk and the Vitasoy range in general.

The campaign is now appearing in national magazines and includes interactive online activity on ninemsn. Visatoy’s new website will be revealed late 2008.

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