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Revolutionising sustainability and innovation

The SMC Corporation has built a strong reputation as a leading provider of pneumatic and electrical control devices for more sustainable and efficient manufacturing process. 

In today’s rapidly evolving landscape of industry and commerce, the importance of sustainability and innovation cannot be overstated. 

Nowhere is this truer than in the food and beverage sector, where companies face increasing pressure to balance profitability with environmental responsibility. 

Among the string of companies leading this charge stands SMC, a global leader in automation technology.

Understanding customer needs

At the heart of SMC’s ethos lies a commitment to understanding and meeting the precise needs of its customers. 

“One of the ways that we’ve gone about meeting the needs of the food and beverage industry is by asking questions. Anyone can come up with the products that they ‘think’ are good for the industry,” said David Cash, head of Field Sales for Victoria, SMC Corporation ANZ. 

“SMC make sure we understand what the customer needs, or the problem they are looking to solve, and that information feeds our product innovation pipeline. That makes us a key partner, not just a supplier.”

This customer-centric approach has transformed SMC from a supplier into a trusted partner, capable of delivering bespoke solutions that drive tangible value for businesses in the food and beverage industry.

“At SMC we have a lot of crossover products that help with that. But there’s also the advantages, for everyone, in understanding needs,” added Cash. 

Driving efficiency through innovation

SMC’s relentless pursuit of innovation is evident in its diverse portfolio of cutting-edge technologies. 

By leveraging the Internet of Things (IoT) and wireless communication, SMC empowers its customers with real-time data insights, enabling them to optimise their operations and
reduce costs. 

Whether it’s automating processes to conserve energy or developing solutions that minimise water usage in meat processing, SMC is at the forefront of driving efficiency and sustainability in the food and beverage industry.

“Our products help customers increase their energy efficiency or reduce their usage of energy for sustainability purposes, such as reducing Co2, emissions” said Cash. 

“We make sure that we only use what’s needed in the manufacture of the equipment, to make it the most sustainable product available, and we advise our customers to do the same when implementing a solution.”

SMC’s IoT related products provide a key example of this approach, as Cash said this portfolio of solutions is deeply informed by customer’s needs.

Future proofing 

In an era of rapid technological advancement, future-proofing solutions is paramount. 

SMC understands this imperative and has invested in developing products that not only meet current needs but also anticipate future challenges. 

By embracing Wi-Fi technology and wireless communication, SMC offers scalable solutions that adapt to evolving industry demands, ensuring that customers re-main ahead of the curve in an ever-changing landscape

“SMC helps future proof by setting up Wi Fi technology where you can actually collect the data without communication cables everywhere,”
said Cash. 

“We’ve got a number of different wireless communication products that help collect that data in an efficient and future proofed way.

“If you’re able to get a return through helping your bottom line and just getting fewer overhead costs, then you’ve basically got a return for
that investment.”

Delivering tangible results

Ultimately, what sets SMC apart is its firm focus on delivering tangible results for its customers. 

By partnering with SMC, businesses in the food and beverage industry can expect more than just innovative products—they can expect solutions that drive operational efficiency, reduce costs, and contribute to a sustainable future.

At SMC, the cornerstone of customer engagement lies in face-to-face interactions. 

Image: SMC

Cash said while digital channels have their place, nothing quite compares to the depth of understanding and rapport that can be achieved through in-person meetings. 

“We have a strong and knowledgeable sales base, and the team is out there visiting customers and helping customers with applications,” he said. 

“Their enjoyment comes from being out there helping customers and understanding what a customer needs.

“And as far as the hands on of implementation goes, we have an energy efficiency team that can help identify opportunities for energy saving.”

Being fit for purpose is another important approach for SMC. 

SMC’s sales teams are not only adept at showcasing products but are also skilled at listening to customers, understanding their unique challenges, and offering tailored solutions. 

This personalised approach not only fosters trust but also ensures that customers receive the support they need every step of the way.

The sales teams take pride in being trusted advisors who are passionate about helping customers succeed. 

Whether it’s assisting with applications, identifying the right product for a specific job, or providing hands-on support during implementation, SMC’s sales teams are committed to going above and beyond to meet customer needs.

Empowering customers 

Beyond the initial sale, SMC remains invested in the success of its customers. This commitment is evident in the company’s approach to post-sales support and training. 

SMC’s energy efficiency team specialises in identifying opportunities for cost savings and environmental impact reduction, while its technology team is dedicated to guiding customers through the implementation of
new technologies. 

“Once they’ve got the solution in their factory, we want to help them understand, implement and be able to leverage the benefits of our products ongoing,” said Cash. 

“That’s the key to being on the ground, we’re there to help them set it up and help them integrate it.”

Recognising that no company operates in isolation, SMC leverages its extensive network of partners to further support its customers. 

This collaborative approach enables SMC to deliver comprehensive solutions that address the multifaceted needs of
its customers. 

One such example is the JSY5000-H. This clean design manifold valve series seems tailor-made for the rigorous requirements of the red meat sector.

With its IP69K rating, it can withstand the harsh processing environment common in meat facilities. 

The outstanding flow rate ensures efficient operation, while the compatibility with IO-Link adds versatility to its usage. 

Similarly, the JSX series of direct operated 2-port solenoid valves appears to be a solid choice for the processing floor. With an IP67 rating and stainless-steel construction, they are well-equipped to handle demanding conditions.

Other must-haves include the HY Series of water-resistant hygienic cylinders and SMC’s TH series of fluoropolymer tubing and its range of EHEDG compliant fittings, suitable for washing at high temperatures. 

But this is just a sampling of the extensive cutting-edge solutions provided by SMC, especially for the meat production sector. 

Once prime example of this is SMC’s work with Fletcher International Exports, who process up to four million head of protein product per year and needed to find more efficiency as the company continued to grow. 

Fletcher International wanted a partner that would help them with where the company was going, so it employed SMC solutions such as guided heavy duty and Rodless Cylinders. 

In a world where sustainability and innovation are no longer optional but imperative, SMC demonstrates the progress being made in the food and beverage industry. 

With a customer-centric approach, a culture of social responsibility, and a relent-less drive for innovation, SMC is helping reshape the future of automation technology—one solution at a time. 

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