Ridiculously Delicious, an Australian peanut butter brand, is launching four new products this month – Chocolate Peanut Butter in Original Crunch and Organic Coconut, Crazy Crunch Peanut Butter and Peanut Brittle.
Ridiculously Delicious was founded by entrepreneurs Ben and Kate Dutton, with the natural range including premium peanut butter and peanut snack foods, made with 100 per cent Australian grown peanuts from Kingaroy, Queensland.
Each Ridiculously Delicious product contains locally sourced ingredients and is manufactured in Australia, supporting local producers and ensuring high quality products.
Ridiculously Delicious Chocolate Peanut Butter, a luxurious blend of 100 per cent Australian peanuts and rich, dark chocolate, will launch in two varieties – Original Crunch and Organic Coconut. The Organic Coconut variety is a mix of dark chocolate and toasted, shredded organic coconut.
Ridiculously Delicious Peanut Brittle is handmade using 100 per cent Australian golden-roasted peanuts, resulting in a crunchy snack with a salted, buttery caramel flavour.
Ridiculously Delicious Crazy Crunch Peanut Butter is made using the brand’s signature blend of 100 per cent Australian, golden-roasted peanuts and a dash of Murray River salt. This variety is a super crunchy alternative to its original chunky crunch peanut butter.
“We’re excited to continue expanding our range of peanut butter products, particularly as we approach a decade in business,” Ridiculously Delicious co-founder and managing director Ben Dutton said.
“We’re fortunate to be able to continue offering Aussies the same high-quality products and satisfy their love of peanut butter through our new range of chocolate peanut butter spreads, peanut brittle and a crunchier version of our traditional peanut butter, which was our first product we launched back in 2011.
“What sets our brand apart from others is the fact that we go beyond traditional peanut butter products and offer products across multiple categories, showcasing Australian peanuts and peanut butter in an entirely new way,” he said.
“Ridiculously Delicious is a truly homegrown brand and we continue to be hands-on in all areas of the business. The crux of the brand has always been to showcase and champion local Aussie producers and we’re proud to continue to do this, even as the brand grows and expands beyond our original range.
“Having our products available in both large and small independent grocers across the country has also helped further position Ridiculously Delicious as a premium, high-quality brand.”
Ridiculously Delicious products are available in over 1,000 independent supermarkets and grocers such as Harris Farm, IGA, selected Foodworks, health food shops and premium independent green grocers.
For more information on the products, visit ridiculouslydelicious.com.au.