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Roll’d launches new range of pantry items and condiments


Roll’d Vietnamese have launched a range of authentic Vietnamese pantry items and condiments, available at Coles supermarkets and Roll’d stores this month. 

The brand’s new dry goods are vegan and vegetarian friendly, as well as preservative and additive-free. This includes Classic Rice Paper – made with tapioca flour, water, rice flour and salt – and Rice Vermicelli Noodles, made with rice flour and water.  

Also available for purchase are the Rice Paper Rolling Trays, in stores and online, designed to make customers’ at-home rolling experience easy. 

The new sauces are naturally gluten-free and vegetarian, including Sticky Hoisin, Spicy Hoisin and Chilli Mayo. The traditional Nước Mắm will also be available, delivering fish sauce balanced with sugar and chilli for dipping, dressing and marinating. 

Inspired by the brand’s commitment to sharing its passion for Vietnamese street style food and culture, the new Roll’d pantry items and condiments offer customers the opportunity to learn more about traditional Vietnamese favourites by preparing their favourite Vietnamese soldiers and customise their own creations at home. 

“Teaching Australians to roll their very own Roll’d Vietnamese Soldiers through this new Coles grocery partnership is a natural extension for us beyond the traditional QSR arena,” Roll’d Vietnamese founder and CEO Bao Hoang said. 

“We’re excited to be sharing our authentic Vietnamese eats and recipes to the wider community, going into homes, lunchboxes and onto dinner tables with fresh, family eats options that are healthy and guilt-free!” 

Customers can scan the QR code on the back of any Roll’d product and explore a range of tutorials and recipe ideas, designed to suit different skill levels and dietary requirements. 

Making a healthy meal at home is now as simple as picking up a pack of rice paper, vermicelli, rolling mats, a bag of coleslaw and a roast chicken, Roll’d nutrition ambassador Sarah Leung said. 

“Australians are curious eaters and now lovers of Roll’d Vietnamese have the opportunity to expand their Vietnamese cooking skills at home,” Leung said. 

“For those already doing the grocery shop, it’s as simple as picking up a crisp salad mix, roast chicken and jumping online to follow step-by-step guided instructions using the QR code provided. Perfect for little hands, Roll’d Vietnamese’s dry goods and sauces are a great way to get the whole family involved around the table.” 

Roll’d Classic Rice Paper is available for purchase for $4.00, Rice Vermicelli Noodles for $3.50 and Rice Paper Rolling Trays for $10.00, while sauces are priced at $6.00. 

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