Roy Morgan exec joins Australian Made board

The chief executive of Roy Morgan Research, Michele Levine, is the newest member of the Australian Made campaign board.

Roy Morgan Research is Australia's leading consumer, industry and market research company, and a statement issued by Australian Made said the board of directors selected Levine because of her deep understanding of buyer behaviour and extensive knowledge of the Australian marketplace.

"We are thrilled that Michele has agreed to join the Board at a time when the Australian Made, Australian Grown logo is becoming increasingly important to our manufacturers, processors and producers,” Australian Made Campaign chairman, David Gray, said.

"Ms Levine will provide invaluable guidance on the campaign’s marketing initiatives, and her insights into the Australian marketplace will be greatly valued. She will be a tremendous asset to the team."

Andrew Broad, former VFF president and NFF board member, departed the board this month after being elected to the federal seat of Mallee in NSW.

Other Australian Made campaign directors include:

  • David Gray AM (Chairman), Managing Director, David Gray & Co. Pty Ltd
  • Glenn Cooper AM (Deputy Chairman), Executive Chairman, Coopers Brewery Limited
  • Neil Summerson FCA (Treasurer), Director and Former Chairman, Bank of Queensland
  • Peter Anderson, CEO, Australian Chamber of Commerce and Industry (ACCI)
  • Allyn Beard, Marketing Director, A.H. Beard Pty Ltd
  • Nicki Anderson, Managing Director, Demo Plus
  • Robert Gerard AO, Executive Chairman, Gerard Corporation Pty Ltd
  • Robert Hutchinson, State Manager, Queensland, ParexDavco (Australia) Pty Ltd

The Australian Made campaign received a significant boost earlier this month, announcing the Australian Made, Australian Grown logo had been formally trademarked in South Korea.

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