Rum Co. of Fiji – owned by beverages manufacturer Paradise Beverages and part of Coca Cola Amatil Group – has been recognised at the 2021 SIP Awards and Bartender Spirits Awards for its rum ranges, Bati and Ratu.
The brand won an Innovation Award, four Platinum Awards and four Gold medals across the competitions.
The SIP Awards are the only internationally recognised spirits competition that sees consumers become the judges, while the Bartender Spirits Awards are judged by globally respected bartenders, bar managers and on-premise buyers for the on-premise industry.
To be recognised by trade and consumers in the US is an incredible moment for Rum Co. of Fiji, Coca-Cola Europacific Partners head of International Alcohol Heath Baker said.
“These awards support our passion and vision to make Fiji known as the new home of rum,” Baker said.
“We have built an excellent base in our home markets of Australia and the Pacific and we see North America as our greatest long-term opportunity to embed this vision.”
In the SIP Awards:
- Ratu 8-Year Signature Rum Liqueur won an Innovation and Platinum ‘Best of Class’ Award
- Ratu 5-Year Dark Rum and Bati 2-Year White Rum both won exclusive Platinum ‘Best of Class’ Awards
- Ratu 5-Year Spiced Rum and Bati 2-Year Dark Rum both took out Gold Medals.
In the Bartender Spirits Awards:
- Ratu Signature Rum Liqueur, Ratu Spiced Rum and Bati White Rum took out three Gold medals, scoring highly across all aspects of judging mixability, balance and versatility, taste, mouthfeel and finish, package and price.
“Rum Co. of Fiji prides itself on having a versatile portfolio with broad trade and consumer appeal,” Coca-Cola Europacific Partners brand manager – International Alcohol Lucy Dodgson said.
“We put a lot of emphasis on building bartender and consumer brand advocacy, so these awards are the ultimate seal of approval and are further testament to Fiji being an exceptional and credible Rum producing nation.”
The hard work and passion from the team in Fiji culminating in receiving these awards was also acknowledged by Paradise Beverages general manager Mike Spencer.
“This is again wonderful recognition for all our people involved in the making of these exceptional rums. These wins serve to amplify Paradise Beverages’ vision of proudly sharing and exporting local Fijian beverages to the world,” Spencer said.