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SA Government announces $1.85m support package for wine exporters

The South Australian State Government will provide a $1.85 million China Re-Engagement Support Package for South Australian wine exporters and grape growers.

This announcement follows China’s decision to remove all trade barriers on Australian wine.

Which comes as a result of concerted efforts by both the State and Federal Governments to stabilise the trading relationship between the two nations.

The support package, to be rolled out over the next two years to June 2026, will provide South Australia’s wine sector with in-market insights and capability building to effectively re-engage with the China market in a risk-managed manner.

South Australian premier Peter Malinauskas said, “This support package will help prepare our wine markets to re-enter the China market, with opportunities to renew partnerships with Chinese industry and gain insights into China’s wine market and consumer trends.”

The China Re-Engagement Support Package was developed by the Department for Trade and Investment (DTI) in collaboration with the South Australian Wine Industry Association (SAWIA) and the Department of Primary Industries and Regions, South Australia (PIRSA).

The $1.85 million support package comprises five key components:

  • Two-way market activation and immersion – $600,000
  • Promotional marketing and communication campaigns – $500,000
  • Wine export advisor – $400,000
  • Technical cooperation – $250,000
  • Exporter Capability Building – $100,000

To support two-way market activation and immersion, DTI and its partners will facilitate opportunities for SA wine exporters to attend key in-market industry events in China in 2024 and 2025, as well as coordinate trade familiarisation visits for leading Chinese wine importers to experience South Australia’s wine regions.

Minister Clare Scriven said, “ The package also includes support for increased mutually beneficial technical cooperation between PIRSA and the Shandong Government which could include viticulture, winemaking, agricultural technology, climate adaptation, no/low alcohol wine technology, traceability, sustainability, and other fields.”

DTI will engage a Shanghai-based Wine Export Adviser to support market activation and immersion programs over the next two years with in-depth knowledge and connections within China’s wine sector.

Inca Lee, Chief Executive, South Australian Wine Industry Association said, “These collective efforts will result in South Australian wine companies once again being able to share our wines with Chinese consumers.”

Prime Minister Anthony Albanese met with President Xi Jinping on his trip to China. Foreign Affairs Minister Penny Wong and Federal Trade and Tourism Minister Don Farrell have also been advocating for Australian producers on trips to Beijing.

In conjunction with discussions with the Premier, the Governor of South Australia, Her Excellency, the Honourable Frances Adamson AC, will travel to China in April to seize the momentum and help further the relationship.

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