Meat and Livestock Australia's latest Australia Day ad campaign has hit our screens, this year detailing Sam Kekovich's experiences with 'Lambnesia'.
The annual campaign is aimed at promoting lamb consumption in Australia, with the theme often surrounding 'Australian' and 'unAustralian' behaviours.
This year, Kekovich has suffered a head injury which results in 'Lambnesia', with see him hallucinate about his participation in unAustralian behaviours such as having a manicure and doing the Gangnam Style dance.
The ad also aims to drive viewers to a website where they can take part in the 'National Lambnesia Test'. Participants are shown a number of images including tomato sauce, thongs, a kiwi and a Prince William and Kate memorial plate and ask to vote on whether they're Australian or unAustralian.
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