On The Shelf

San Remo bringing families together

San Remo is launching a brand-new integrated campaign to shine a light on what makes up a modern Australian family.

This new campaign builds on the introduction of the we’re family brand platform in 2001.

San Remo explain the latest campaign looks to explore the modern Australian family structure, how disconnected we have become, and how by engaging with each other over a bowl of pasta, we can bring families together.

San Remo marketing manager, Hugh McIntosh, said, “Family is an integral part of the San Remo brand, and we are so pleased to launch this latest iteration in our ‘We’re Family’ story.

According to San Remo, family meals have been shown to positively impact health and wellbeing outcomes for both children and parents.

However the distractions of the modern world can mean that quality family time over the dinner table is often sacrificed, with only 45 per cent of families coming together for meal time.

“With Australians being busier than ever, it’s never been more important to share quality time with family, and at San Remo, we know that pasta is one of the most-loved dishes that can bring families together,” said McIntosh.

San Remo has worked with creative agency TheEmotive to demonstrate how San Remo brings families together.

The campaign depicts a disjointed family having a separate, lonely evening under one roof, San Remo said thanks to the universal love language of pasta, the campaign shines a light on how the family can unite together, by sharing a bowl of delicious San Remo pasta.

“Centring San Remo as the pantry staple among Australian families, has been important to emulate creatively, no matter what family looks like to each of us,” said McIntosh.

Featured across TV, cinema, digital and social media, the campaign starts in San Remo’s home state of South Australia from 3 March, then nationally from 31 March.

San Remo expects the campaign to inspire Aussies to cook up their favourite family pasta recipe and get together.

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