Sanitarium Health Food Company has launched a new generation of plant milks with clinically proven superplant and superfood ingredients to deliver targeted health benefits.
The PLANTWELL range includes a high protein soy milk with natural plant ingredients, such as seaweed calcium to build bone density, and prebiotic fibres to nurture gut flora; a tasty cholesterol lowering oat milk with plant sterols; and an almond milk with powerful beta glucans to strengthen immune defences.
The new range is pioneered by Sanitarium’s innovation team and made at the company’s NSW Central Coast facility.
Sanitarium brand manager and dietitian Anja Laudrin led the project with the aim of harnessing the power of clinically proven superplants to create naturally functional plant milks that meet genuine consumer needs.
“We’ve worked for more than four years researching superfood and superplant ingredients and balancing tastes and textures to create a delicious range of versatile plant milks with science-backed health benefits. Grown by nature. Proven by science,” said Laudrin.
“This has included reviewing and collating comprehensive scientific evidence to substantiate the food-health relationships of key ingredients and notifying FSANZ, so we are able to use and communicate the clinically proven superplants and their health benefits.”
PLANTWELL milks are highly versatile. They can be enjoyed in any way consumers would use regular dairy or plant milks, including in hot and cold beverages.
The range includes:
- PLANTWELL High Protein Bone & Gut
- PLANTWELL Cholesterol Lowering
- PLANTWELL Immune Defence:
The range is vegan and free from dairy, lactose, preservatives, artificial colours and flavours, in addition to being low in sugar and saturated fat and high in fibre.
The full PLANTWELL range will be hitting Woolworths shelves in July 2024.