Sanitarium Health and Wellbeing has created a new milk alternative which is said to provide consumers with one third of their daily fibre intake in each 250ml serve.
The drink is a blend of milk, almonds and plant fibres, offering a nutty flavour that boasts a high level of both insoluble and solute fibre.
Sanitarium’s general manager for marketing, Daniel Derrick said that the beverage was created in response to market research (Newspoll) which found that one fifth of the population believed that they were not getting enough fibre.
“We want to provide an easy option for Australian’s to get the fibre they need and feel the benefits of this essential nutrient,” said Derrick.
Zoe bingley-Pullin, nutritionist, chef and FibreStart spokesperson said that FibreStart provides the perfect solution for consumers that are looking to up their fibre intake.
“Unlike some other high-fibre products, (FibreStart) tastes great and is super-convenient – you can drink it from a glass like milk, pour some on your favourite cereal or even add in to a fruit smoothie,” she said.
“FibreStart is also low in fat, and is an excellent source of dietary fibre. Our bodies need insoluble and soluble fibre, and this new product contains both; insoluble fibre which helps keep things moving, plus soluble fibre which helps nourish your digestive system.”
Sanitarium FibreStart is available nationwide in 1L cartons.