Sara Lee has reinvigorated its brand with the release of its first ad since 2011, comprising its historic tagline, ‘Nobody doesn’t like Sara Lee.’
The ad shows a diverse range of Australians, all brought together by Sara Lee desserts, and was created by O’Shea & O’Brien (O&O).
Mike O’Brien, retail marketing director, McCain Foods said, “Sara Lee is one of Australia’s most loved brands, and we’re excited to once again showcase just how broad an appeal the brand and our products have.”
The TV campaign will be supported by in-store POS, digital and social media.
Sara Lee Australia was acquired by McCain Foods in February 2013, with the deal valued at $82 million.