Scarlett Johansson’s SodaStream deal “incompatible” with Oxfam partnership

Hollywood actress Scarlett Johansson has walked away from her role as global ambassador for Oxfam, with the aid group claiming the partnership is incompatible with her recently announced deal with drinks carbonation brand, SodaStream.

In mid-January SodaStream announced that Johansson would be its first ever global brand ambassador, with a multi-year partnership kicking off with an advertisement airing during the Super Bowl on 2 February (see below).

Oxfam has announced that this role is “incompatible” with her work as global ambassador for the aid organisation, adding that Johannson has walked away from the role.

According to SMH, SodaStream is an Israeli firm that has a factory in the occupied West Bank.

Oxfam issued a statement announcing Johannson’s departure, which reads "While Oxfam respects the independence of our ambassadors, Ms Johansson's role promoting the company SodaStream is incompatible with her role as an Oxfam global ambassador.

"Oxfam believes that businesses such as SodaStream, that operate in settlements, further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.”


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