Sesame Workshop, the organisation behind Sesame Street, has created a program in response to the growing prevalence of childhood obesity.
The Sesame Street Healthy Habits for Life program sets a benchmark in educational storylines, guiding guide pre-schoolers and their caregivers through lessons related to healthy eating, active play and issues such as hygiene and rest.
Australian FMCG manufacturers are supporting the program, including Aussie O with its Sesame Water featuring Sesame Street characters on its packaging.
Sesame Water contains 80% less sugar than most soft drinks, cordials and fruit drinks and is free from artificial colours, flavours and sweeteners.
www.sesameworkshop.org