Irish Whiskey Liqueur Shanky’s Whip has signed a new distribution deal with global drinks distributor Amber Beverage Group.
The move signals increased focus on major global markets for the brand as it eyes expansion in Australia.
Distilled in County Cavan, and blended and bottled by Shanky and Shireman under bond in Ireland, Shanky’s Whip is perfectly positioned to bridge the gap between Irish whiskey and liqueur – two prominent, growing categories.
Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip uses the natural flavours of vanilla infused with caramel to create a dark and distinctive spirit that is creamy and smooth with buttery, vanilla notes and a sweet spice and butterscotch finish with long Irish whiskey notes.
Shanky’s Whip has become a staple for bars around the world through its use in classic cocktails such as the Espresso Martini and the Old Fashioned. It’s also served over ice for sipping and on shot menus.
“Our partnership with Amber Beverage Group will take our distribution footprint to the next level and play an intrinsic part of our growth ambitions in Australia,” said Tim Dunlop, commercial director for Shanky’s Whip.
“Shanky’s sits in a unique place in the market; it boasts the quality credentials more discerning consumers expect from an Irish Whiskey, coupled with the accessibility of liqueurs and a well-developed, fun brand proposition.
“We expect it to take its rightful place on shelves and bar backs in the coming months, as our partnership starts to take flight.”
“Shanky’s Whip will benefit from our nationwide distribution network in Australia, which includes local representation in all states. In the year ahead we’ll be firmly focused on growing the brand in major and specialist retail outlets and hospitality venues while encouraging trial,” added Tanya Mah, head of marketing at Amber Beverage.