Shine Drink – Australia’s first energy nootropic drink developed with natural nootropics – has launched into Woolworths stores nationwide.
To celebrate the launch into Woolworths, Shine Drink has released a new sugar-free, four-pack 250ml can range available in Peach Passionfruit and Blueberry Lemonade flavours. The new sugar-free range has less than six calories per serving and is sold at Woolworths in the energy aisle.
Commonly referred to as ‘smart drinks’ or ‘brain drinks’, nootropic beverages contain natural functional ingredients that are designed to energise and awaken the mind.
With a large and diverse product offering, ranging from shots to 500mL servings, Shine Drink has made a conscious effort to cater to all key customer segments within the functional beverages space, enjoying a higher-than-industry-average repeat purchase rate.
Shine has sold over $40,000,000 in retail sales and continues to see rapid growth since its inception only six years ago.
In addition to Woolworths stores, Shine is currently sold through more than 6500 outlets across the country including in petrol and convenience retailers, corporate grocery, office-buildings, co-working and entrepreneurial spaces, QSR stores, sports stores, and gyms.
Shine CEO and co-founder, Steve Chapman, said that Shine’s continued growth stems from its ability to satisfy two dominant consumer demands of today’s retail market – products that give energy to fuel busy lifestyles and health consciousness.
“Our launch into Woolworths has been on the vision board since we started Shine. It’s an important move solidifying our position in the energy drinks category and, it’s a testament to the fact that consumers today want products like Shine which are natural, zero-sugar and a better form of energy that tastes amazing!” Chapman explained.
“There’s no fooling today’s consumers – especially those of our target market category. People today are savvier and more knowledgeable than ever before with greater access to credible resources about the foods and drinks they consume,” said Shine Drink’s brand manager James Noakesmith.
For more information about Shine Drink, visit here.