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Shine+ Launches Across Australia

Australia’s first smart drink, Shine+ (‘shine’), has launched across the country recently.

Smart drinks are a new class of beverages formulated for one purpose – to maintain levels of focus, concentration and mental performance.

To that end, the Shine+ team engaged professors of psychopharmacology, Olympic sports psychologists and leading food technologists to develop a drink for health-conscious individuals looking to be at their mental peak.

The drink contains a number of natural ingredients known as ‘nootropics’, including Ginkgo Biloba, Green Tea Extract (with L-Theanine), Caffeine, Turmeric and other ingredients known to support mental function such as Siberian Ginseng and Vitamins B6 and B12. Nootropics are clinically proven to benefit the mind and have become very popular in Silicon Valley and Ivy League schools.

Unlike ‘energy drinks’ or other caffeinated beverages, shine+ contains a low amount of sugar and has no artificial colours, flavours and sweeteners. Shine+ ingredients allow people to avoid the well-known ‘caffeine crash’ and maintain a prolonged, clean focus instead.

On the taste front, the drink has a fiery ginger lemon and turmeric flavour designed to stimulate the brain. It can be enjoyed at room temperature or chilled.

Beyond the individual advantages, shine+ also has benefits for people globally. Recognising that 700 million people worldwide don’t have access to clean water, the company has partnered with Water Is Life for the Shine4Water campaign. A program that, for every bottle of Shine+ sold, provides one day of clean drinking water to a person in need.

To date the company has already donated over 100,000 days of clean drinking water. The company aims to donate one million days of clean water by the end of 2017.

“I’m very proud of Shine+ as it not only helps everyday Australians be at their best, but it also gives others access to life-saving clean drinking water at the same time,” CEO & co-founder of Shine+, Stephen Chapman, said.

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