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SIA launches seafood blitz in Australia

Seafood Industry Australia (SIA), the national peak-body representing the Australian seafood industry, has launched the first whole-of-industry marketing blitz, supported by the Australian Government, to promote Australian seafood and unveiled the nation’s flagship brand, Great Australian Seafood.
Assistant Minister for Forestry and Fisheries, Jonno Duniam, said encouraging more domestic consumption of Australian seafood was important for the industry’s survival and recovery
“It’s been an incredibly tough year for Australia’s seafood sector and they need our support,” Duniam said. “The seafood industry was the first and worst hit when export markets virtually shut down overnight at the start of the COVID-19 pandemic.
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“Fortunately, every Australian can play a role in helping our fishers, and it’s as simple as eating some Aussie seafood. That’s a win-win for all of us.
“This campaign will support all sectors of the seafood industry, from fishers and processors, through to those in the foodservices sector, and it will provide a much-needed boost to ensure we have a strong, sector-wide recovery.”
“This campaign is led by industry, for industry, to promote domestic sales and provide a
boost to the entire Australian seafood industry supply chain as we recover,” SIA CEO Veronica Papacosta said.
The campaign, which premiered on November 8, sees the industry establish its first
whole-of-industry brand similar to Australian other key protein and agricultural products.
The 12-month campaign includes consumer-facing advertising across all regional and metro TV and streaming platforms, out of home including shopping centres, street furniture and roadside, digital activations and partnerships. It also includes the launch of the new brand identity including logo and name, consumer-facing website and social media platforms.

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