Bonne Maman has attributed its ‘Most Satisfied Customers 2014 (Jam)’ Award, by Canstar Blue to its simple manufacturing process.
“The manufacturing process of Bonne Maman is a simple process and we believe this is a big contributor to customer satisfaction,” says Sam Schachna, Managing Director of Menora Foods.
“Selected variations of fruit, brown and white sugar, a little pectin and lemon juice are very gently mixed together and slowly cooked to produce an intensely flavoured jam.
“Bonne Maman is made from a traditional French recipe that works to maintain the integrity of the ingredients and fruits used. This means vitamins, minerals and fibres are retained and no colourings, preservatives or artificial flavours are added.”
“The success of Bonne Maman, both in the Canstar Blue Customer Satisfaction Awards and as a product, is largely contributed to the high quality products and ingredients used in the production process. All fruits are tested for natural sugar content, acidity levels, natural pectin level, taste and overall appearance; only fruits that score high across all of these criteria are used when making Bonne Maman Conserves.
“The simplicity of the manufacturing process, combined with the high quality fruit that make Bonne Maman a superior product and one that has resonated well with Australian consumers.
Awards were judged across five separate categories including Overall Satisfaction, Value for Money, Variety/Range, Taste and Packaging Appeal. The Bonne Maman product range received five stars in four different categories, in recognition of its position as Australia’s preferred jam.
Other competitors across the Jam category included Anathoth, Roses, St. Dalfour, Beerenberg, Cottee’s, IXL and Private Label brands.
“Bonne Maman packaging is unique and instantly recognisable to our consumers and is packed in the famous faceted jars with the distinctive handwritten label and topped with the red and white gingham lid.”
Bonne Maman continues to grow at a rate of 20 percent per annum.