Melbourne-based boutique flour manufacturer, Simply No Knead, was facing high packaging costs and long lead times before partnering with Trimatt Systems, a machinery manufacturer specialising in digital print and labelling solutions.
Following discussions with Trimatt, Simply No Knead introduced the ColourStar AQV digital printing machine to support short to medium print runs for its bags and boxes. The system allows the business to print across its range of packaging sizes.
The ColourStar AQ has enabled Simply No Knead to produce customised packaging in house, reducing the need for large inventories and manual sticker application. The machine prints directly onto uncoated brown paper bags and boxes, maintaining the traditional appearance of the packaging.
The technology has also allowed the business to trial new packaging concepts, including product images and recipes, while providing greater flexibility for seasonal and specialty products such as its Hot Cross Bun mix and naturally gluten free buckwheat flour.
Installed in February 2025, the machine has become part of Simply No Knead’s packaging operations, supported by Trimatt’s technical support and service.
Simon Bennet, director at Simply No Knead, said the business is continuing to explore ways to use the ColourStar AQ to support product development and customer engagement.
“We are optimistic about the future of Simply No Knead, with plans to continue leveraging the ColourStar AQ to expand their product range and enhance customer experience,” said Bennet.
The partnership with Trimatt has provided Simply No Knead with greater control over its packaging process while allowing the business to maintain its traditional brand identity.
Learn more at: https://trimatt.com/colourstar-aq/
