Fonterra has addressed the consumer mega trend of portion control and released a range of Cadbury ice cream in single serve pots.
The new range of ice cream mini tubs is available in Cadbury Caramello, Dairy Milk Chip, Light Vanilla and Light Turkish Delight.
Jenny Gilbert, Fonterra Brands Senior Brand Manager comments “Fonterra has been investigating ways to change the ice cream category dynamics by tapping into consumer mega trends. Every time we speak to our consumers, they keep reinforcing the need for portion control, particularly when they indulge in a product.”
Ease and convenience are also desired by consumers, she said.
Working parents particularly look for something that the whole family can enjoy but that creates little mess.