Skin-on Rustic range of chips

McCain Foods has launched a range of skin-on chips which showcase the nutritiously natural taste of the potato.

One of the biggest trends in Australia’s food industry is centred around consumers’ need for more natural products. Beyond their growing interest in food and nutrition, Australians are becoming more aware of how products are being made. Consumers are looking for convenient foods with the deliciously natural taste of homemade.

While the frozen potato category continues to grow, many consumers still avoid the freezer aisle due to the perception that it is full of unhealthy and overly-processed foods. McCain Foods want to change the misconception and old reputation of frozen.

McCain Rustic Chips are made with natural ingredients and no artificial colours or flavours. Marketing Manager Allen Hunt said “We’re delighted to introduce this range of chips to the freezer, giving our time-poor consumers a convenient option that tastes as good as homemade.”

To support the launch, McCain have partnered with chefs at the popular My Market Kitchen TV show to develop easy recipes and serving suggestions using Rustic Chips.

The McCain Foods Rustic chip range, offering consumers the choice of Thin or Chunky cut, is now available in freezer aisles nationally.

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