In partnership with Pernod Ricard, Skrewball Whiskey is now available across all major retailers in New Zealand, with Australia to follow suit beginning in August.
As a renowned peanut butter whiskey-flavoured liqueur, Skrewball offers a distinctly balanced sweet and savoury flavour that combines whiskey with rich peanut butter notes.
Skrewball’s rapid growth, marking one of the fastest market rollouts in the history of American spirits, has solidified its place as an innovator in the flavoured alcohol category.
The brand started going global with its entrance into Canada and Puerto Rico, and is now beginning to fall into the hands of Aussies and Kiwis within the Southern Hemisphere.
“It’s no surprise ‘black sheep’ feel right at home in both Australia and New Zealand, with their vibrant cultures and zest for life,” said founders, Teven And Brittany Yeng.
“Now we can offer them a drink that embodies that same spirit of adventure and individuality. Seeing our iconic bottles on shelves and bars here is a dream come true, and we’re excited for Aussies and Kiwis to experience Skrewball in their own unique way.”
Pernod Ricard became a partner in the brand as a majority stakeholder in 2023, complementing its comprehensive portfolio of iconic spirits and wine brands.
This presented a perfect opportunity to continue building on its longstanding consumer-centric premiumisation strategy.
Skrewball 750ml is now available in leading retailers in New Zealand and Australia come August for an RRP of $65.
