On The Shelf

Slow Cow

Product name: Slow Cow

Product manufacturer: Vargis Pty Ltd

Ingredients: L-theanine, Valerian, Hops, Passiflora, Chamomile and Linden

Shelf Life: 2 years

Packaging: 250ml Slim line can

Product manager: Bridget Bell

Brand website: www.drinkslowcow.com.au

What the company says:

Slow Cow keeps you cool, calm and focused. Slow Cow is ideal for young, active and stylish consumers who work and socialise in and around our cities. Slow Cow is the only drink in Australia to deliver a therapeutic dose of L-theanine.

In Canada, where Slow Cow was developed, sales volumes have almost doubled every year for the past five years; we expect to see similar results in Australia.

Importantly for retailers, Slow Cow attracts incremental category sales and profits.


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