The boom in smartphones has led to a massive increase in the number of companies developing shopping apps for customers.
Earlier this week, Woolworths released an application for Android smartphones, following the success of its iPhone application.
Domino’s Pizza is also looking to maintain its position as the largest pizza company in the country by also tapping into the market with its own Android application to allow customers to order on their phone.
“We are excited by today’s launch of Domino’s Android app, a milestone in our digital commitment to ensure our customers can order anywhere, anytime.
“Thanks to the flexibility of the Android operating system we have been able to add additional features to enhance the ‘Domino’s store in your pocket’ experience the app provides,” Domino’s chief executive Don Meij said.
In Korea, they have taken online shopping to a new level, with the first ‘virtual store’ unveiled in August.
The virtual store allows shoppers to see inside the Seonreung subway store where more than 500 items are on display with barcodes.
Customers scan the barcodes using an application and the products are delivered to their door.
The idea is that busy commuters can scan their groceries on their way to work in the morning and, as long as their order is placed before 1.00pm, their items will be delivered home that same evening, creating greater speed and convenience in the whole shopping experience,” Executive Vice President of Corporate Affairs at Tesco Homeplus, DW Seol said
“This is a real triumph for the Korean retailing industry as it continues to be at the forefront of technological innovation.
Image: The Digital Bus