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Smirnoff launches new line of sodas in it’s ready-to-drink range

Smirnoff launches a new line in its ready-to-drink range – Smirnoff Sodas. The new line includes two distinct Soda options and five new flavours.

This includes three sodas infused with real fruit juice and two Smirnoff Hard Sodas.

The new sodas are available in three flavours – Lime & Lemon, Pineapple & Lime, and Peach & Lime.

Diageo Marketing Manager (Smirnoff), Maddy Stockwell, says ready to drink vodka is taking off in the Australian market.

“Sodas are an exciting, emerging segment of Vodka RTD that is quickly taking off in the Australian market and we’re excited to be adding to the hype with our new range of Smirnoff Sodas,” she said.

“We know the RTD trend continues to soar, so we’re thrilled to be offering Australians a brand-new duo of ranges that deliver both low sugar and lower calorie options made with real fruit juice, as well as hard sodas that are all full of flavour.”

Each Soda boasts less than 100 calories per can, is low in sugar with up to just 2.2g per 100ml and has a 3.5% ABV.

The two new Hard Sodas include Yuzu Citrus Burst and Pink Grapefruit Crush – which are 140 calories per can and low in sugar.

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