PepsiCo Australia has today announced that it has achieved a 3.5 Health Star Rating (HSR) across the entire Smith’s Thinly Cut and Baked potato chip ranges.
As one of the largest snack food manufacturers in Australia, PepsiCo is committed to playing a responsible role in the health and wellness of consumers.
PepsiCo is a long-term supporter of the Health Star Rating initiative, with 100 per cent of PepsiCo’s foods and beverages now displaying the HSR on pack.
General manager of Australia Foods at PepsiCo, Alexia Horley, said the company is delighted with the achievement.
“For more than 15 years, we have been transforming our snacks portfolio and providing more choice for consumers. Reducing sodium, without compromising on taste and flavour, is a key priority for the business,” said Horley.
“We are delighted to have achieved a 3.5 HSR across the entire Smith’s Thinly Cut and Baked ranges and offer consumers more positive choices whilst delivering great taste.
“The Health Star Rating initiative provides great motivation for businesses to communicate their positive changes and new innovations to consumers, as Australians become more conscious about their food and beverages choices”.
The Thinly Cut and Baked achievement follows the brand’s 2022 launch of Simply, the first potato chip on Australian supermarket shelves that has a HSR of 4.
More than a year in the making, the Simply range was developed by the implementation of a host of technical advancements and out of the box thinking, to add nutrition and flavour to the range.