Premium US iced tea brand, Snapple is now available in Australia following an agreement between FMCG specialist, Stuart Alexander and the Dr Pepper Snapple Group.
Made from real green and black tea leaves, Stuart Alexander – who has been appointed as the exclusive marketing and distribution partner for Snapple in Australia – believes that US product is well suited to the Australian marketplace.
“We’re really excited to be launching Snapple in Australia, giving Aussies the chance to experience the U.S. number one premium iced tea brand. Welcoming Snapple into our beverage portfolio complements our existing business and strengthens our growing premium beverage portfolio,” says Mark Barr, general manager, Stuart Alexander.
“New brands are successfully adding value to the iced tea category and the Snapple launch offers that incentive for would be stockists. Major retailers have already seized the opportunity to make this the summer of iced tea.”
To complement the launch of the range into the Australian market, Snapple will be conducting consumer sampling experiences in retail stores nationally as well as city hotspots.
The launch of Snapple represents the beginning of Dr Pepper Snapple Group’s expansion plans for Australia.