Celebrating Earth Day, SodaStream Australia has announced its partnership with Melbourne’s Herald Sun/Transurban Run for the Kids on 6 April, reinforcing its commitment to an eco-friendlier future.
Together with Clean Up Australia, SodaStream’s long-term charity partner since 2017, this sponsorship aims to integrate sustainability into large-scale events. To promote sustainable drinking habits, the brand will distribute 7,000 reusable carbonating bottles to attendees.
SodaStream will also introduce its DIY Hydration Station, allowing participants to create their own drinks using a range of sparkling water makers and flavours, encouraging the use of reusable alternatives.
“We are thrilled to be the first-ever sustainability sponsor of Herald Sun/Transurban Run for the Kids,” said SodaStream Australia marketing manager, Holly Walker.
“This partnership represents our commitment to making sustainable choices accessible for all consumers, empowering them to make positive choices every day, so we can ensure a healthier planet for generations to come.
“With our new partnership and initiatives at Run for the Kids, we hope to inspire a shift away from single-use plastics and towards more responsible hydration habits, while also supporting a fantastic cause.”
Run for the Kids supports the Royal Children’s Hospital Good Friday Appeal by raising funds for children in need. Since 2006, the family-friendly annual event in Victoria has raised a total of $22.9 million.
“I am very proud that the Herald Sun/Transurban Run for the Kids continues to recognise the importance of sustainability for the event, as we work towards an eco-friendlier future for our community,” said Run for the Kids chair, Genevieve Brammall.
“It is a real boost to have an organisation the calibre of SodaStream Australia join us in that aim.
“We look forward to building on this together with our sustainability partner, and hope that our wonderful participants and supporters enjoy the benefits of the new sponsorship with the chance to secure a reusable bottle and to utilise what I’m sure will be a very popular DIY Hydration Station on event day.”
SodaStream Australia is a sparkling water brand that enables consumers to create personalised sparkling beverages using sustainable products, including reusable CO₂ cylinders, recycled rPET flavour bottles, and recyclable packaging.