SodaStream International has signed Hollywood actress Scarlett Johansson as its first ever global brand ambassador, heading up a new marketing campaign for the home carbonation system.
The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during the Super Bowl XLVII on 2 February.
Daniel Birnbaum, CEO of SodaStream, said “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honoured to have her join our team.”
“The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world,” Johansson said.
SodaStream encourages consumers to create their own carbonated beverages at home, offering reusable bottles and soda mixes in over 100 flavours, with less sugar and less calories than other soft drink alternatives.