SodaStream has launched a new sustainability campaign, ‘Don’t just share, care’, to put and emphasis on ways consumers can drive the sustainability mission forward.
As part of the launch SodaStream partnered with business mogul and social media expert Randi Zuckerberg to deliver a tongue-in-cheek message about the importance of real environmental action.
The campaign has a specific focus on highlighting the power of small, but impactful, steps ordinary people can take to protect the planet that reach beyond social media statuses and translate into real change, like cutting down on single use plastics.
The campaign marks SodaStream’s global commitment to new environmental targets which includes eliminating the need for 78 billion single-use plastic bottles by 2025 through expanding business.
An additional target of reducing the use of 200 million single use plastic bottles by transitioning SodaStream flavours to metal bottles is also a key focus area.
SodaStream also intends boosting the proportion of production output by utilising solar energy to 10% by 2022, a five-fold increase from 2020.
Through these investments, SodaStream contributes to PepsiCo’s goal of transitioning to 100 per cent renewable energy for company-owned operations globally by 2030.
In addition, PepsiCo has pledged to achieve net-zero emissions by 2040, one decade earlier than called for in the Paris Agreement.
Eyal Shohat, SodaStream Global CEO, said while every SodaStream user saves up to thousands of single-use plastic bottles from ending up in waste the company wanted to go one step further with its environmental goals.
“We are taking our commitment even further by introducing sparkling water makers made from sustainable material,” said Eyal.
A recent survey conducted by the company has shown that 84 per cent of SodaStream users recognised the positive impact on the planet and reduced their single-use bottle consumption.
Meanwhile, almost 80 per cent admitted becoming more environmentally conscious.
SodaStream is also partnering with PangeaSeed Foundation, an ocean conservation non-profit with a donation towards the Foundation’s environmental education and awareness efforts.