On The Shelf

Somerdale unveils limited edition Westminster Jubilee Cheddar

Somerdale

Somerdale International the leading supplier of the finest British cheese to Australia has unveiled a limited edition Westminster Jubilee Cheddar to celebrate the Queen’s Platinum Jubilee.

The superb tasting and stunning looking 2kg waxed truckles of 12 month aged, sharp Cheddar will start appearing on the cheese counters of independent supermarkets and high end delis across Australia from June.   

The new Jubilee Cheddar’s vibrant celebratory black, purple and silver branding will give a real sense of theatre and standout appeal to any cheese counter or fixture.  It will be showcased at the forthcoming Good Food and Wine Shows in Melbourne (3-5th June) and Sydney (24-26th June)  as part of the Somerdale supported English Garden visitor experience.  Here visitors will be able to sample the Westminster Jubilee Cheddar and a range of other Somerdale cheeses as well as indulge in a quintessential English Cream Tea. 

The launch of the limited edition Jubilee Cheddar will further enhance the Westminster brand’s position as the leading range of branded British cheese in Australia.  Now sold in over 250 independent supermarkets and delis across the country, the Westminster range is proving increasingly popular with both ex-pats and Aussie ‘foodies’ who are seeking out quintessential, high quality British cheese that delivers in terms of provenance and taste. 

“In wanting to celebrate the Queen’s 70 years on the throne we also wanted to celebrate the very best of English cheese making tradition,” Somerdale International managing director Stephen Jones said.

“Our great tasting and stunning looking new limited edition Westminster Jubilee Cheddar does this and we can’t wait to see the waxed truckles appearing on cheese counters across Australia. In doing so, they will complement and enhance our increasingly successful Westminster branded range that is specially selected to tantalise the taste buds and be perfect for those cheese lovers looking for the authentic English cheddar experience.” 

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