Soulfresh has appointed Michael Davies as chief marketing officer, tasked with crafting and spearheading Soulfresh’s international growth as it continues to disrupt food markets across ANZ and Europe.
Davies joins Soulfresh from Mars, where he held roles as marketing director UK, then director of Mars Wrigley M&A and Ventures based out of Chicago. Davies’s global perspective and deep brand building experience will be instrumental as Soulfresh continue a path of Global expansion throughout Europe and Asia Pacific.
Davies is relocating to Melbourne to take up the role stating, “Soulfresh’s incredible success is being fuelled by great brands that are genuinely changing the way consumers eat and drink for the better. Soulfresh is not a company, it’s a movement and the opportunity to join such a talented and inspiring group of people is very exciting”.
Soulfresh are a force for positive change in consumer-packaged goods, with a vision and drive to change the way people eat and drink for the better. The Soulfresh portfolio features disruptive brands such as Lo Bros Kombucha, Nutty Bruce Plant Milk, Wildly Good and Pico, all featuring a heavy focus on sustainability and a lighter environmental footprint.
Currently recruiting more than 50 new roles across all key functions, Soulfresh are making major investments in people to support their rapid growth in the Australian, New Zealand and UK markets.
Befitting their fresh approach, Soulfresh have shaken things up with an open recruitment policy, encouraging outstanding and likeminded talent with FMCG experience to come forward and present themselves, even if a role doesn’t exist.