A new campaign by the South Australian government will encourage shoppers to buy local rather than interstate or overseas products, a move that could see hundreds of millions of dollars stay in the local economy.
The South Australian Government’s “Buy SA. For SA” campaign aims to switch at least $1 in every $20 of consumer spending away from interstate and overseas purchases to local ones, in-turn fuelling hundreds of millions of dollars in support for SA businesses.
According to Australian Bureau of Statistics data, South Australians spend around $10 billion in supermarkets and grocery stores each year.
Switching five per cent of that figure towards local products would generate hundreds of millions of dollars in support for local South Australian producers.
“Buy SA. For SA.’ is Brand SA’s first multi-platform and independently run campaign since its re-establishment, with ads to appear across TV, radio, print, digital, cinema and outdoor displays, raising awareness of South Australia’s owned and grown produce.
More than 60 iconic South Australian businesses were involved in the campaign’s production, including Beerenberg, Haigh’s Chocolates, Fleurieu Milk, Port Elliot Bakery, Joe’s Henley Beach, along with the Adelaide Crows and Port Adelaide Football Club.
A team comprised exclusively of South Australians produced the ‘Buy SA. For SA.’ campaign footage, filmed in landmark metro and regional locations, from Adelaide Oval to Waikerie, Goolwa and Port Elliot.
Brand South Australia board chair, Jane Jeffreys AM, says that buying local products will contribute to the good of the state.
“This is Brand SA’s first major campaign since its return last year and is a great opportunity to remind South Australians that by purchasing the quality produce and products made right here in SA, they will be contributing to the good of the state,” she said.
South Australia’s food and beverage sector accounts for around 30 per cent of jobs in the manufacturing industry. Exports of finished South Australian foods generated around $1.86 billion in 2020-21 – about 12 per cent of the State’s total export value.
Buy SA. For SA, aims to make South Australian products more accessible to consumers by encouraging them to look for the State Brand red ticket on products when making purchases.