Animal rights group, Animals Australia (AA) will be enjoying some free air time across regional Australia courtesy of Southern Cross Austereo.
The ad which features a winged pig, aims to promote awareness around the realities of factory farming and encourage consumers to purchase ethically raised produce.
"The Channel 10 regional TV team have kindly provided free air time for the Make it Possible ads to air across the country,” said a statement on the AA website as reported by the Weekly Times Now.
"This life-changing ad will be seen by even more Australians empowering them with the knowledge to create change so desperately needed for millions of factory-farmed animals.''
AA’s ‘Make it Possible’ campaign came under scrutiny from the National Farmers Federation (NFF) when supermarket giant Coles agreed to sell bags promoting the groups’ anti factory farming message in store.
The NFF deemed the campaign to be ‘anti farming’, and claimed that AA 'openly promoted veganism' and was 'actively working to stop animal agriculture', claims of which Animals Australia completely dismissed.
The NNF’s reaction to the campaign resulted in Animals Australia voluntarily removing the bags from Coles stores, and the group has since been selling the bags via its website and focusing on prime time television advertising slots.