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SPC enters frozen snacks category to deliver frozen mealtime experiences

SPC has today announced it is entering the frozen snacks category for the first time with the exciting launch of its new STREET EATS brand.

The company’s first foray into frozen snacks – STREET EATS Mexican Style Chicken Chipotle Quesadillas and STREET EATS Mexican Style Beans & Cheese Quesadillas – are now available exclusively in Coles stores nationally and online.

The launch of the STREET EATS brand will be supported in Coles with in-store activity, catalogue support as well as an above the line campaign including out of home advertising.

SPC’s Marketing Director, Peta Allsopp, said: “We are excited to be entering the frozen snacks category for the first time with the STREET EATS brand.”

“Embracing Australia’s rich cultural diversity STREET EATS combines quality ingredients and authentic flavours to serve up meal and snack time experiences that are both delicious and convenient.”

“We are thrilled to be launching into Coles stores across Australia and online with the first two products in the range – STREET EATS Mexican Style Chicken Chipotle Quesadillas and STREET EATS Mexican Style Beans & Cheese Quesadillas which are now both stocked in the freezer aisle,” Allsopp continued.

A good source of protein, STREET EATS Mexican Style Chicken Chipotle Quesadillas are packed quesadillas with chipotle chilli spiced chicken, melty cheddar cheese, corn and rice wrapped in a tortilla.

Suitable for vegetarians STREET EATS Mexican Style Beans & Cheese Quesadillas are quesadillas loaded with tasty tomatoes, black beans, kidney beans, capsicum and delicious cheese encased in a tortilla.

Containing no artificial colours or flavours STREET EATS Mexican Style Chicken Chipotle Quesadillas and STREET EATS Mexican Style Beans & Cheese Quesadillas are available frozen in packs of two.

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