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SPC returns to TV [video]

This week SPC is launching a new television commercial to support the launch of its Baked Beans and Spaghetti products with Sneaky Vegetables.

The range has been developed to help Australian parents struggling to get their children to eat their greens.

The ‘Sneaky veg’ range has been developed with children’s nutritional requirements in mind, with recent research finding that more than half of primary school aged children are not eating the recommended daily dose of fruit and vegetables.

Created by Leo Burnett, the TVC features different children refusing to eat their plate of vegetables, with some kids using sneaky tricks to avoid eating their greens.

SPC marketing and innovation director Bronwyn Powell said “SPC has been loved by Australian families for more than 100 years. While we’ve changed with the times, it is important our campaign remains true to the SPC brand essence.

“Our new TVC captures everything that Australians love about the brand, including its humour. I’m sure most parents will be able to relate to the scenarios in the ad when their own children refuse to eat their vegetables.

“We’re thrilled to bring back the SPC jingle and revamp our tagline to ’Happy Little Human Beings’ which explains how our new SPC products are making meal time easy for Australian parents and enjoyable for kids.”

The TVC forms part of a larger digital and PR campaign for SPC’s beans, spaghetti and fruit products that will feature former Australian Olympic swimmer Elka Whalan.

See below for the new TVC.

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