Special K launches virtual currency pop up store in Sydney

Kellogg’s is opening Australia’s first pop -up Special K Post Office which will allow consumers to purchase the brand's new savoury snack via social media.

The pop-up post office will be open for four days starting August 14th at Westfield Sydney, enabling shoppers to sample the new Special K Cracker Crisps in either Sour Cream & Chives or Honey Barbecue by posting a picture, commenting or checking into the post office via social media.

Nik Scotcher, marketing manager, snacks at Kellogg’s is excited to be launching Special K’s new product via the new and innovative pop-up post office.

“The Special K Post Office is Australia’s first shop where you don’t pay, you post – it’s where you can come in and take away a crunchy, new savoury snack simply by posting a picture, comment or checking-in on social media,” said Scotcher.

“We wanted to give people something in return for the things they do naturally on social media already – and give them a snack option which means they can say yes to that afternoon savoury chip craving and still stay on track as part of their healthy eating plan.”

The Special K Cracker Crisps are made from potato and brown rice and are air popped, omitting the need for oil. The cracker crisps have been successfully launched in the US and Canada, and mark the brands first venture into the savoury snack category in Australia.


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