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Special K partners with New Balance to launch new campaign

Following strong success in Canada, Kellogg’s Special K has partnered with global fitness brand New Balance to launch a new health and fitness promotional campaign.

The promotion will take place over the next two months and involves a back-of-pack promotion that enables eligible consumers to receive a limited edition New Balance training top that displays the message “Believe you can and you will”.

Special K senior brand manager, Kate Harris said the partnership with New Balance was a perfect fit for the brand.

 “The start of a New Year is a natural time for women to reassess their goals for the next twelve months and we wanted to support her on that journey. We believe that joining forces with New Balance is a fantastic way to make this happen” says Ms Harris.

The promotion will be supported by an integrated advertising campaign across TV, online and digital mediums.

 

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