On The Shelf

Squaring things up: Sanitarium/Cookie Time One Square Meal

 Product: Sanitarium One Square Meal- Apricots with Manuka Honey

Manufacturer: Corvina Foods

Ingredients: Rolled oats, Dried apricots 12% (with antioxidant (220)), Manuka honey 11%, Vegetable oil, Maltodextrin, Isolated soy protein (non GM), Whole grain wheat, Humectant (glycerin), Rice flour, Raisins, Maize starch, Vegetable gum (acacia), Natural flavour, Salt, Vitamins & Minerals (Calcium, Vitamin C, Magnesium, Zinc, Niacin, Vitamin B2, Vitamin A, Folate, Iodine, Vitamin D), Malted barley extract, Emulsifier (soy lecithin), Natural colour (caramel III).
Contains soy, sulphites and gluten containing cereal products.
This product or some of its ingredients are made on equipment that also handles sesame seeds, tree nuts & milk products.

Shelf life: 6 months

Packaging: Convex

Product Manager: Lincoln Booth, General Manager, Cookie Time Limited 0427 2795783

Website: www.onesquaremeal.com

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Product: Sanitarium One Square Meal- Cranberry with Manuka Honey

Manufacturer: Corvina Foods

Ingredients: Rolled oats, Brown rice syrup, Vegetable oil, Maltodextrin, Isolated soy protein (non GM), Dried cranberries 6% (cranberries, deionised & clarified pineapple juice concentrates, vegetable oil), Whole grain wheat, Humectant (glycerin), Rice flour, Vegetable gum (acacia), Raisins, Manuka honey 2%, Blackcurrant fruit pieces 2% (fruit (concentrated apple puree, deionised apple juice concentrate, blackcurrant puree, concentrated blackcurrant juice), wheat fibre, gelling agent (pectin), natural flavour), Emulsifier (soy lecithin), Salt, Vitamins & Minerals (Calcium, Magnesium, Vitamin C, Niacin, Vitamin E, Zinc, Vitamin B2, Vitamin B6, Iron, Vitamin B1, Vitamin A, Folate, Iodine, Vitamin D, Vitamin B12), Natural flavour, Food acid (citric acid), Malted barley extract. Contains soy & gluten containing cereal products.
This product or some of its ingredients are made on equipment that handles sesame seeds, tree nuts & milk products.

Shelf life: 6 months

Packaging: Convex

Product Manager: Lincoln Booth, General Manager, Cookie Time Limited 0427 2795783

Website: www.onesquaremeal.com

What the company says:

Cookie Time Limited and Sanitarium have joined forces in a major licensing deal to launch CTL’s breakthrough meal bar One Square Meal into the Australian market.

The licensing arrangement, which has taken 18 months to commercialise from initial discussions through to production, is the first step in CTL’s global licensing plans – with product due in market late this month. Sanitarium has secured two brand ambassadors for the Australian launch: soccer and cricket international Ellyse Perry, and triathlon star Brad Kahlefeldt (see editors notes).

The Australian product will be known as Sanitarium One Square Meal, with Sanitarium holding the license for Australia to manufacture, distribute, market and sell the product and CTL intellectual property company One Square Meal Limited retaining the trademarks and patent.

One Square Meal is the total meal to go, and uniquely provides one third of the recommended daily intake of energy, protein, carbohydrates, good fats and dietary fibre in a handy, portable two-bar format.

All you need – breakfast, lunch, whenever – One Square Meal also contains ten vitamins and six minerals.

Specific numbers around the Australian deal are confidential but multi-million dollar sales are projected for year one.

The licensing agreement is long term, with royalties set as a percentage of sales.

CTL general manager Lincoln Booth says moving into the Australian market is incredibly exciting, and a significant step in realising the company’s global licensing plans for One Square Meal.

“Having similar values and the right capabilities were critical in putting together this deal and we are delighted to be working alongside a company which has both credibility and huge market reach.

“Licensing is the pinnacle achievement in terms of business success.

"It takes a lot of effort to pull off but it is an absolute confirmation of the value and international relevance of your intellectual property.

"We’ve got some big growth plans and opportunities in play and we see this as the first of many licensing opportunities for us, with North America our next goal.”

The CTL team is heading to the United States in the second quarter of this year to engage with prospective licensing partners and explore further opportunities for One Square Meal across North American territories.

Trademarks for One Square Meal already in place in Australia, Canada, Japan, the United States and European Union, and the company now has trademark applications underway in a number of longer term markets.

CTL – which celebrates its 29th birthday on 7 February, is in growth mode, counter-cyclical to market conditions. Smart entrepreneurship and innovation are key drivers in its business planning.

Booth says the Christchurch earthquakes on top of general market conditions have made it a tough year, but the company is committed to investing now for future gains.

That investment includes new plant in its Christchurch factory; appointment of award-winning DOW design to refresh its flagship Cookie Time brand; and the appointment of creative agency Consortium to work across all CTL brands – Cookie Time, One Square Meal and Bumper Bar.

Sanitarium One Square Meal is scheduled for launch into Coles and Woolworths supermarkets throughout Australia this week, to be followed by launch into convenience stores.

Manufacturing is being done in Australia, and production started on 4 January to meet the instore dates.

Sanitarium has a 12-month advertising and marketing campaign planned to support the launch.

Rick Wilson, Sanitarium General manager sales & marketing, says the company is excited to be launching One Square Meal into the Australian market.

“One Square Meal has done extremely well in New Zealand. It’s designed for busy people that take their health seriously and we believe it to be a very good fit for Sanitarium. Sanitarium is committed to its consumers and delivering innovative and great tasting healthy products that are both convenient and good for you – One Square Meal is exactly that," he says.

The product will initially be available in two flavours – Apricot with Manuka Honey and Cranberry with Manuka Honey – in a two-pack format. Six packs and bite sized bars will likely follow later in the year.

About Cookie Time Ltd

Founded in 1983, Cookie Time Limited is an entrepreneurial, innovation-led food company. Its business includes franchised distribution and retail, licensing and manufacturing operations. Headquartered in New Zealand, the company is actively focused on international licensing opportunities.

Committed to quality, operational excellence and ongoing growth, this successful iconic company has a substantial portfolio which includes some of New Zealand’s most loved food brands, and innovations such as gluten-free cookies, and Smart Cookies with the National Heart Foundation tick.

It also makes Bumper Bars and the world-first meal bar One Square Meal – a breakthrough bar that delivers one third of daily nutritional requirements.

In 2010, CTL opened its first full-scale retail space, the Cookie Time Cookie Bar in Queenstown.

The company employs more than 80 full time staff at its Christchurch head office, factory and food science laboratory.

In addition, more than 40 independent franchisees distribute Cookie Time Limited products throughout New Zealand.

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