National Starch Food Innovation (NSFI), a leader in innovative potato, tapioca and corn starch applications, and the AVEBE Group have created an alliance expected to lead to new, pioneering products made from potato starch.
The alliance will see NSFI become the sole distributor of AVEBE’s specialty potato starch portfolio of food ingredients in North America, South America and Asia, leaving AVEBE to enhance market penetration in regions of potential growth.
Introducing a range of tailored starch-based ingredients to food manufacturers around the world, the alliance will offer food manufacturers more options and technological solutions as they look to enhance and differentiate their products.
“Starch is the most widely used, most versatile and ultimately the most important multifunctional ingredient in delivering the attributes in foods that satisfy consumers’ expectations,” NSFI’s natural polymers group vice president James Zallie said.
“Our new line-up of starch ingredients immediately improves our ability to meet our customers’ needs in the area of low-moisture foods like snacks, bakery and noodles, and will allow us to deliver a broader range of textural solutions to food manufacturing companies.”
According to AVEBE, its main motivation for entering into the alliance with NSFI is its ability to achieve faster, broader market penetration for its potato-starch ingredient portfolio.