Steering men to good health

The newly launched Burgen Grains with Barley is the latest food tool for men’s optimum health and performance.

Burgen Grains with Barley is the man’s answer to Burgen Soy-Lin and is the first and only Australian bread developed specifically with men’s health and wellbeing in mind.

According to the company, the bread contains soy isoflavones for prostate health; protein for muscle strength; wholegrains for longer lasting energy; Omega 3 ALA from soy and seeds for heart health; and is high in fibre — helping men reach their often missed daily targets.

“At last, there’s a bread for blokes wellbeing — one that will help women hook their men onto a healthy eating regime and show men they don’t have to sacrifice taste to look and feel good,” said Accredited Practising Dietitian and Exercise Physiologist, Matt O’Neill.

“Most men know they should be eating for optimum health and performance, but are worried they need to eat like mice to see any results. However all they really need to be doing is choosing the right foods.

Michelle Bridges, fitness expert and part of Network Ten’s The Biggest Loser training duo says women and men should ignore the myths when it comes to consumption of carbohydrates.

“For years we have been told to avoid carbohydrates to maintain a healthy body weight, but the fact is that we need them to be able to perform at our best. Men need to think smart when choosing the type of carbohydrates they eat and when they eat them, particularly as there are so many men struggling with their weight.

“Carbohydrates give you energy, so men should make sure they’re getting enough of them in the morning and at lunch to fuel them through the day. A nutrient rich, high quality bread is a good choice as it makes an ideal breakfast, mid morning snack or healthy lunch.”

Burgen’s nutrition and baking experts have spent years developing the Burgen Grains with Barley formulation to ensure the new bread provides the optimum combination of essential nutrients to help support men’s health and wellbeing.

Burgen Grains with Barley was also the subject of rigorous nutrition testing by the University of Sydney’s GI Symbol Program, conforming to the program’s strict nutrition criteria, and has been rated Low GI (50) — an important health benefit for Aussie men who want to stay fuelled for longer.

The new Burgen Grains with Barley is available in supermarkets nationwide from January 19, 2009 at a recommended retail price (RRP) of $4.79 per loaf.

The Burgen range includes an additional seven breads for a range of nutritional needs, plus the newly launched Burgen Soy-Lin Rolls for women’s wellbeing.

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