Systech, a company that specialises in supply chain security and brand protection, and Foodmach, an Australian packaging automation and product traceability system integrator, have announced a strategic partnership.
The agreement allows Foodmach to serve as a Systech preferred partner to market UniSecure in Australia and New Zealand.
Systech UniSecure is a non-additive, product authentication solution that leverages existing product barcodes and packaging to create a signature that cannot be duplicated, hence ensuring product authenticity.
Print operations are dynamic, whereby environmental factors combine to produce micro-variations or “noise” in printed marks. These variations are random, unique, and beyond controllable resolution of any printer. UniSecure takes advantage of these variations by detecting measurable patterns and harnessing them to generate an inherent, covert security feature from existing package print marks.
The ability to uniquely identify and authenticate individual products is the only path to mitigate counterfeit and diversion risks in the supply chain, while protecting brand equity and assuring consumer safety.
“Australia and New Zealand are significant exporters across high-value categories, including food, dairy and wine, to Asia; where counterfeiting and product diversion are growing challenges to brand owners,” said Ara Ohanian, CEO of Systech. “We are confident that our pioneering technology, in partnership with Foodmach, will deliver end to end supply chain protection in this fast-growing region of the world.”
Phillip Biggs, GM, product traceability solutions at Foodmach, said, “When I came across Systech’s technology – unique serialisation and traceability without the need for any additional unique covert or overt technologies on each individual product – I knew it was a game changer. We are extremely excited to partner with Systech. We believe there is a tremendous need for this technology in Australia and New Zealand.”