Commencing this month, Carlton & United Breweries cider brand, Strongbow will be adding 500ml bottles and 10 can fridge share packs to the brand’s portfolio.
The new 500ml bottles will be available in Classic and Crisp, replacing the brand’s range of 750ml bottles, while the Strongbow Classic Apple Cider 10-can fridge packs have been designed as the perfect share size, featuring an easy-to-carry packaging design.
The new sizes coincide with the Strongbow brand’s recent makeover in December last year, as well as the newly launched TVC outdoor campaign which went live on Australia Day.
The Carlton & United Breweries continued investment in the Strongbow cider brand has come as the cider category continues to increase in popularity amongst Australians.