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Strongbow to undergo brand refresh

Part of the Carlton & United Breweries (CUB) group, Strongbow cider is undergoing a brand refresh, bringing to life the product’s essence of “relaxed simplicity.”

The new branding will include a wood-cut style tree illustration, and the label will have a wood grain finish to reinforce the cider’s origins in the orchard.

General manager of cider for CUB, Craig Maclean said, “Cider remains the fastest growing alcohol category in Australia with people choosing to drink cider more often, particularly over the warmer months and we’ve got to keep up with the changing trends in this category.

“When it comes to Strongbow, we want to embrace the authenticity of the brand while also evolving the look and feel of it to keep up with consumers’ constant thirst for something new.”

Designed by The Collective, the new labels, clusters and cartons aim to create a relaxed feel for Strongbow drinkers.

The new Strongbow will be available from pubs, clubs, bars and bottle shops nationally from this month.

 

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